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What pricing strategy would you suggest to a small - Scale Industry Products
own example of participants in the business buying process
PEST ANALYSIS IN AN ENGINEERING FIRM
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
consumer profile of typical buyer of rayban
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
approaches that are followed by FMCG companies
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