salesexp against bpriceexp and cpriceexp, Marketing Research

Assignment Help:

The variables in the file ASSIGN, in order from column 1 by column 8, are:

Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp (brand's own price in experimental group), BpriceCntl (brand's own price in control group), CPriceExp (competitive brand's price in experimental group), CPriceCntl (competitive brand's price in control group), and DUM (defined above).

To prove the accuracy of the data you have, you may compare the means of every variable in the data with the numbers below:

 

                Variable               Mean                    Variable                   Mean

                SalesExp              7089.7                   SalesCntl            6687.7

                BPriceExp            1.213                     BPriceC ntl           1.218

                CPriceExp            1.176                     CPriceC ntl           1.144    

                                                                                DUM               0.316

 

Part1

1a.  Run a regression of SalesExp against BPriceExp and CPriceExp.  Given the estimated regression equation.

1b.  Are the signs of the coefficients intuitive?

1c.  Is there evidence to end that an increase in the own price leads to a reduce in sales in the experimental group?  Set up the appropriate hypotheses and conduct the test.  Use 95% confidence.

 


Related Discussions:- salesexp against bpriceexp and cpriceexp

Write a brief note on report presentation, Write a brief note on report pre...

Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e

Internal and external criterai of research problem, AskWhat are the interna...

AskWhat are the internal and external criteria of selecting a research problem?

Ethical and above-board approach in marketing research, Question 1: "De...

Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they

Consumer behavior, You are the member of an advertising team assembled to d...

You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the

Analyze, Identify three or more of the secondary sources of information ava...

Identify three or more of the secondary sources of information available to REI.

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Describe the use of forward questions in questionnaire, Describe the use of...

Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene

Describe the concept of a virtual community, Question: (a) How would y...

Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such

Explain about the specific information questions, Explain about the specifi...

Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd