Brand analysis of Reebok

In the research paper, the problems faced by Reebok which are associated to 4 different marketing mixes are analyzed and the reasons behind these problems are found out and alternatives to effectively resolve these problems are provided.

Some of the research questions are as follows:

• What role is Reebok playing in the global footwear industry?
• What are the reasons for the drop in sales and market share?
• Why are the products of Reebok not successful in the market?
• How does promotion and advertising affect Reebok sales?
• How does the distribution channel of Reebok work?
• What are the steps taken by Reebok to position itself back in the market?
• Comparison between Reebok and Nike (major competitor).
• Is the Adidas Reebok merger working?