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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing market ex... (a new item at a tenth of a price of any existing item) we need to come up with a new product which enriches our lives. we need to address following,
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
product mix of the lg company
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
various approaches to test marketing
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
define international marketting and furnish its features?
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