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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing market ex... (a new item at a tenth of a price of any existing item) we need to come up with a new product which enriches our lives. we need to address following,
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
consumer mind is a black box discuss
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
4 p''s of marketing
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
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