new product development, Marketing Management

Assignment Help:

Disruptive innovations
1. appearance of something that did not exists before ex...(ipod, internet, telephone)
2. appearance of something that competes aggressively with existing market    ex... (a new item at a tenth of a price of any existing item) 

we need to come up with a new product which enriches our lives. we need to address following,

  • what will it do (functionality) ------ requirement of the product,
  • what functionalities it cover,
  • how we currently do those functionalities
    can we do it (feasibility) ----- skills need to develop it,
  • organization,
  • cost required,
  • sufficiency
    do we want it? (Acceptability)--------- human issues,
  • performance of new product, compare with currently how manage to do the functionalities,
  • adoptability,
  • the market analysis, revenue/ what we get back from the introducing new product
    do we want to risk it (consequences) -------- what could go wrong,
  • risk management

Related Discussions:- new product development

Purchasing Social Fators, What the social factors have most influence on co...

What the social factors have most influence on consumers purchasing

Component of physical distribution management, Question 1: Describe the...

Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com

Stages in new product development, Q.   Describe various stages in New Pro...

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne

Headline - component of print advertising copy, Q. Headline - Component of ...

Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Quantities methods for preparing advertisement budget, Q. Quantities Method...

Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so

Advertising and marketing in rural areas, Question 1: Discuss why new m...

Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis

Business, How to make project ?

How to make project ?

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Marketing goods and services, SCENARIO ?You have created in 2009 a company ...

SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd