new product development, Marketing Management

Assignment Help:

Disruptive innovations
1. appearance of something that did not exists before ex...(ipod, internet, telephone)
2. appearance of something that competes aggressively with existing market    ex... (a new item at a tenth of a price of any existing item) 

we need to come up with a new product which enriches our lives. we need to address following,

  • what will it do (functionality) ------ requirement of the product,
  • what functionalities it cover,
  • how we currently do those functionalities
    can we do it (feasibility) ----- skills need to develop it,
  • organization,
  • cost required,
  • sufficiency
    do we want it? (Acceptability)--------- human issues,
  • performance of new product, compare with currently how manage to do the functionalities,
  • adoptability,
  • the market analysis, revenue/ what we get back from the introducing new product
    do we want to risk it (consequences) -------- what could go wrong,
  • risk management

Related Discussions:- new product development

Describe the relevance of ethics and law in direct marketing, Question 1: ...

Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more

Components of the promotion mix, Components of the promotion mix:- Prom...

Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a

Effect on media in aspect of advertising, Q. Effect on Media in aspect of a...

Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere

Objectives of measuring advertising, Objectives of measuring advertising: ...

Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv

Pricing strategies , detail note on pricing strategies of any product

detail note on pricing strategies of any product

Explain about effect on distribution cost, Q. Explain about Effect on Distr...

Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising

Define the term organizational buying behaviour, Define the term Organizati...

Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying  of  products  also  as  material

Marketing strategy development - new product development, Marketing Strateg...

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd