new product development, Marketing Management

Assignment Help:

Disruptive innovations
1. appearance of something that did not exists before ex...(ipod, internet, telephone)
2. appearance of something that competes aggressively with existing market    ex... (a new item at a tenth of a price of any existing item) 

we need to come up with a new product which enriches our lives. we need to address following,

  • what will it do (functionality) ------ requirement of the product,
  • what functionalities it cover,
  • how we currently do those functionalities
    can we do it (feasibility) ----- skills need to develop it,
  • organization,
  • cost required,
  • sufficiency
    do we want it? (Acceptability)--------- human issues,
  • performance of new product, compare with currently how manage to do the functionalities,
  • adoptability,
  • the market analysis, revenue/ what we get back from the introducing new product
    do we want to risk it (consequences) -------- what could go wrong,
  • risk management

Related Discussions:- new product development

Marketing orientation, Marketing Orientation If an organization has a m...

Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi

Explain the stages in the adoption process, Probelm 1: (a) Outline the ...

Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co

Store layout, Store layout The word store layout refers to: How stor...

Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas

How the personal characteristics of the buyer influence, Question 1: Co...

Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie

Determine the concept of elasticity of demand, Determine the Concept of ela...

Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa

What are the conventional advertising mediums, Question: You have been ...

Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert

Societal marketing concept, The Societal Marketing Concept The societa...

The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de

Marketing issues, QUESTION 1 (a) Explain the term ‘implementation of st...

QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss

Make or buy analysis, Figi Fabricating Company is reviewing the economic fe...

Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier.  Forecasted annual demand for the part is 3200 u

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd