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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing market ex... (a new item at a tenth of a price of any existing item) we need to come up with a new product which enriches our lives. we need to address following,
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
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AMAZON internet marketing strategies.
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
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