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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing market ex... (a new item at a tenth of a price of any existing item) we need to come up with a new product which enriches our lives. we need to address following,
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Service-firm-sponsored retailer franchise system
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
consumer profile of typical buyer of rayban
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
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