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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing market ex... (a new item at a tenth of a price of any existing item) we need to come up with a new product which enriches our lives. we need to address following,
Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
what are the different retail strategies
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
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