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Consumer mind is a Black Box
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
Review literature on people
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?
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