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1. Write a note on importance of consumer behavior for a business firm?2. Define the term 'Price'.3. Distinguish between Marketing Concept and Selling Concept?4. What are the new trends in advertisement?5. Briefly explain the following :a) Socio -culture environmentb) Marketing environment interface.
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
write a note on Importance & scope of marketing?
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
How should shoppers Stop develop its demand forecasts?
meaning of regional products or definition of regional products
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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