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Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
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Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
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