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Marketing Research

Marketing research conducts to collect the information for a specific objective which we want to introduce in future on the basis of current and past data analysis. rk strategy, tactics, area which needs improvement and core strength of the business. So we can say that marketing research is one kind of tracking systematic process which gives all the information to me by which I can develop my business plan.

Marketing research helps the researcher in understanding the minds of the consumer and it also helps a marketer to understand the satisfaction criteria of the customer as well the level of happiness which they will get from the company and from the goods or products. Customer satisfaction is the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to company loyalty and product repurchase. There are some important implications of this definition:

Because customer satisfaction is a subjective, non quantitative state, measurement won’t be exact and will sampling and statistical analysis.

Customer satisfaction measure must be undertaken with an understanding of the gap between customer expectations and attribute performance perceptions.

Information’s Stage:

Used to identify and define market opportunities and problems which is very much helpful in the research point of view. The main point is to first identify and analyze what is the requirement and what is the need as well the opportunities also matters.

Generate, refine, and evaluate marketing performance: After an identification process a marketer needs to generate those needs by all resources with the help of people and different means.Customer satisfaction measure must be undertaken with an understanding of the gap between customer expectations and attribute performance perceptions.

Information’s Stage:

Used to identify and define market opportunities and problems which is very much helpful in the research point of view. The main point is to first identify and analyze what is the requirement and what is the need as well the opportunities also matters. dissemination and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. It is the function that functions that links the customer consumer and public to the marketer through information. It depends on the honesty, loyalty and as well how we are representing our self to the person so is helpful for a consumer or people to Monitor marketing performance: After identifying the process generating the requirements after the completion of the process a good marketer monitors the performance of the market as per the good research has been done by him.

Improve understanding of marketing as a process:

Marketing research is the systematic and objective to identification, collection, analysis, dissemination and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. It is the function that functions that links the customer consumer and public to the marketer through information. It depends on the honesty, loyalty and as well how we are representing our self to the person so is helpful for a consumer or people to make the perception accordingly. ecisions thatThe process of marketing research specifies the information necessary to address these issues. It helps in Managing and implementing the data collection process or a procedure. It is helpful in analyzing the results by which it also communicates the findings and their implications through this process which is the step of making someone reliable but these steps are necessary to fulfill and to complete the job of research work. The process depends on certain factor that becomes helpful for future aspects when they proceed further.

The following steps are as follows which suggests a good and well defined process of the marketing research.

Step 1: Problem Definition keter in providing the better product as per the needs and requirements of the consumer or the target people. It helps the people in taking a correct decision while implementing a business and the success of the company also is depend on the tools of marketing. They are able to understand and create a need as well as demand because it has been believed that marketer don’t sell they create the needs of the customer and satisfy those needs by providing a better service and a better product.