Marketing Assignment Help >> Positioning – A Marketing Strategy

Live Marketing Experts: Marketing Communication Channels: Sales Promotion, Packaging….

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Marketing Communication & Communication Channels

To communicate and spread the messages to people with the help of different communication channels and different media like advertising, sales promotion, packaging, sponsorship, public relations and many more. It also includes several p’s that are defined for marketing terms. Product: Product should be based on the basis of customer’s actual needs and demand but the question is how does a company know that the actual need and demand of the customer? So on the basis of marketing Research Company can able to get some information about the actual need, demand, preferences of the customer so company can introduce or arrange the product varieties on the basis of collected information with high quality.

Market penetration will occur because it is a new business for me and my team. The price will define the product development market development and the diversification etc. Price also defines the next plan, the employee’s salary, infrastructure cost; the cost which will take place in marketing is quite difficult for top managers to decide because for a new product it’s quite difficult to define that it will succeed or not so the best steps get taken by following these steps. promotion will help in creating a good business so firstly I will design my service and past activities list and give it to press for release it so that more number of people can be aware of the interior design company which will be really unique and attracting so that the customers can have their eyes on it.

I’ll arrange a program of public relations so that not much investment will take place from my side. Company will provide the newsletters, pamphlets; along with the newspaper in morning time so that the daily readers can know about the shortly opening company. Along with the newsletter Company will also distribute a green color card which will describe the eco friendly environment in the company. In Televisions and different local channels Company will advertise by giving a scrolling ad for the company to increase the awareness.

Company will invite the celebrity at the day of opening the company so that will be more impressing and will create a celebrity endorsement opening. The place will consist of highly expensive equipments, furniture including sofa, table sets, comfortable chair, painting, reconstruction, rent, and labor, manpower, associated with opening the dream interior design company. People are the main source in any business and in business customers are like a God who will provide a great business to any business plan. Without people, without a team Creative design company would not be able to generate the business, company would not be able to create the plan because people are the key assets to any business which makes us feel strength in one’s business. Company intends to succeed by giving people an excellent and interesting service. Customers always focus on quick a service they never prefer to wait that’s why some customers ready to pay more here my strategy to segment the customers on the basis of urgency and cost. So, I can understand and fulfill the requirements of the customers. Physical evidence is important because for any person to rely upon anything he or she would need the real touch to that product so that it could be any material or any part of that service of business. It will add value to the business and differentiate customer’s perspectives. For example it could have brochures, pamphlets, newsletters, banners, posters, websites, etc.

The above statements and definitions have concluded that these communication strategies and tools will help the marketer to communicate about his product/services/brand/quality etc. it depends on the marketer how he is using the strategies and how useful it is to implement the scenario. From the way of planning to the way to packaging depends on the viewpoints of marketer and his research on the market.

It requires a creative and an innovative idea to express the views in terms of marketing. The process of co-ordination and communication includes all the messages to influence the customer and give a depth of knowledge to their requirements. The combination of things and attributes which are used in marketing also matters a lot and goal of effective marketing communication applies the strategy of motivational moments. It is a concept that values the disciplines and culture of the behavior, brand, and product in the market.

It is a two way process and it builds two relationship and first is long term relationship with customers by making them trustworthy and by providing them loyalty of the brand / product and our services. It is a long term relationship between customer and a buyer which provides not a guarantee for one time but for lifetime and the end life of the product. This marketing communication helps for customers in arranging their business profiles, leads and brochures, increase the brand awareness and to develop the prospective customers and support the initiatives of the market.