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Zorba - strategic marketing report

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Reference no: EM132502275 , Length: word count:4800

Zorba - Strategic Marketing report

The brief

This report asks you to respond to a marketing strategy opportunity faced by a client, ZORBA. Your report will stem from a market analysis and from a critical evaluation of the most effective way forward for the brand. The overall objective for Zorba is to increase houmous sales in the UK without cannibalising Zorba's retail own-brand market.

The tasks
You are to undertake the following:
Critically evaluate the importance of strategic marketing for Zorba
Through secondary research analyse the company's market
This should include SWOT, competition analysis and customer behaviour/trends ie. a situation analysis.
Evaluating the research you have undertaken, develop a strategy (objectives & Strategy) to grow Zorba's sales. This should include segmentation and targeting and the new Zorba branded positioning which you propose
Propose a marketing mix that would support the new positioning for the identified market (tactics)


The framework we recommend using for (2.) is SOSTAC - the focus is on the first 4 letters

Situation Analysis
Objectives
Strategy
Tactics
Action
Control

Read the Essential marketing models and apply the models/frameworks

Summarise you Analysis by providing a SWOT & TOWS

harvard referencing style

Attachment:- Strategic Marketing report.rar

Reference no: EM132502275

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