Reference no: EM133153252

Checkout The Carmex website (www.mycarmex.com) and watch this video: The YouTube Carmex Skin Care Products Introduction video clip (https://youtu.be/9D_H2AiBxYY  ).

And read the following: 

Many U.S. companies like Carmex engage in global marketing and trade with consumers in foreign countries. to expand sales and profits for U.S. companies. Companies engaged in global commerce may be characterized as either:

a. An international firm, which engages in trade and marketing in different countries as an extension of the marketing strategy it uses in its home country.

b. A multinational firm, which uses a multidomestic marketing strategy that offers as many different product variations, brand names, and advertising programs as countries in which they do business.

c. A transnational firm, which uses a global marketing strategy that standardizes its marketing practices across all countries to the extent possible, modifying it only when there are cultural differences.

When a U.S. firm seeks to market its products in foreign countries, it can encounter problems-often because of a lack of understanding of the language, culture, and habits of their consumers. Let's assume you are marketing consultants to the Carma Labs that wants to export its Carmex Healing Cream to European consumers."

Conclusion: It is difficult to take a product from one country to another without making changes in the marketing mix. There are potential pitfalls inherent in executing any kind of marketing program across borders.  So marketing, brand, and product managers should conduct careful marketing research when seeking to enter new global markets. 

Please share your thoughts on why do you agree or disagree with the above conclusion? (350-400 words)