Reference no: EM133048886
Case Problem: Young Professional Magazine
As a new employee of the magazine, you have been asked to help analyze the survey results of their target audience. Prepare a managerial report summarizing the results of the survey. In addition to statistical summaries, discuss how the magazine might use these results to attract advertisers.
I am looking for the interpretation of the data, not simply the regurgitation of results. Please address the following:
1. Develop appropriate descriptive statistics to summarize the data.
2. Develop 95% confidence intervals for the mean age and household income of the subscribers.
3. Develop 95% confidence intervals for the proportion of the subscribers who have broadband access at home and the proportion of of subscribers who have children.
4. Would Young Professional be a good advertising outlet for online brokers? Justify your conclusion with statistical data.
5. Would this magazine be a good place to advertise for companies selling educational software and computer games for young children?
Attachment:- Professional Magazine Data File.rar
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