You receive the results of paired-comparison preference

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You receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. The results are as follows:

*Read as 50 persons preferred Zip to Koak.

1. How do these brands rank in overall preference in this sample?
2. Develop an interval scale for these four brands.

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You receive the results of paired-comparison preference : you receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. the

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