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Preliminary market research indicated that target market for IPT has the following characteristics:Age groups: young adults, middle-age adultsIncome levels: from lower middle-class and upwardConsumer groups: individual consumers and businessesBuying method: currently, 35% would buy from a storefront, 30% would buy "from a catalog or on the Web", and business buyers would direct orderGeographic distribution: research indicates that if IPT markets appropriately, they could increase sales outside the Philadelphia area by as much as 50% the first year. This is based on an anticipated contract with the floral company and the appeal of the Amish products to people from Philadelphia now living in other states and countriesNow it's time to start thinking about "the 4 P's" - product, price, promotion, and placement (distribution). Once again, IPT's owner and financial advisor want to know what you're thinking about before you prepare the entire marketing plan. Document your ideas in a memo. Your memo should address the following points at a minimum:
Promotional strategy you'll use to reach your target markets and how these strategies may vary based on the target marketsPricing strategy based on the different target markets and plans for the futureNew distribution strategy and impact on suppliers and manufacturing
What are some of the positive externalities of education? Why may higher education offer fewer positive externalities than primary or secondary education?
Optimal consumption. The following Table describes the demand for tickets to the opera, during the two=-week season.
Explain why do economists believe that the CPI overstates the rate of inflation
Illustrate percent have prices increased over the past thirty years. What average annual inflation rate would have resulted in this answer.
Banking crises crisis decreases depositors' confidence in the banking system. What would be the effect of a rumor about a banking crisis on checkable deposits in such a country?
Utilize supply and demand analysis to explain why the equilibrium price of apples will rise and the equilibrium quantity will fall if an excise tax is levied on apples.
A monopolist faces demand curve p = 11-Q , where Q is measured in thousands of units. Compute the firm's degree of monopoly power using the Lerner index?
Antitrust authorities at the Federal Trade Commission are reviewing you company' recent merger with a rival firm. The FTC is concerned that the merger of two rival firms in the same market will increase market power.
Explain why might intangible resources such as human capital and intellectual assets be a more likely source of sustainable competitive advantage than tangible resources.
Derive the book supply curve where price is expressed as a function of output. Calculate the equilibrium level of output and local bookstore sales revenue.
Problem based on Utility Function - Problem, Answer and explain the following using a diagram which is completely labeled.
Elucidate this point of language so that it is understandable to someone untrained in economics.
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