You have recently been hired as channel distribution expert

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You have recently been hired as a channel distribution expert (CDE) at a manufacturer of consumer products. The company is a start-up, and the owner has no experience in marketing or distribution channels. He has asked you to explain the structure of channel distribution to him in a presentation to him and his investors. Provide a detailed outline of what elements would be included in your presentation. Point out the more important aspects of distribution channel structure. Provide complete information on each. Use a real-life example to illustrate to the students your points. Be very specific and complete in your answer. Justify your answer.

Reference no: EM13902818

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