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You have been retained by XYZ University, as a consultant to make recommendations and/or proposals for the marketing of the University. Your recommendations and/or proposals should be developed as if they will be presented to the University’s governing body.This first assignment is to gather/provide information regarding the XYZ University’s marketing objective (to increase enrollment). You are to clearly define/describe the competitive advantage of the XYZ University and its target market. You need to justify/explain why your analysis is correct. The following is an outline of the concepts you should discuss or consider. Remember, this should not be a report on “what it is” but also address “what it should be” (you are to be making recommendations). This analysis should include, but is not limited to (i.e., you can include other information than what is listed):Competitive advantageSituation analysisTarget MarketEconomic factors (i.e., unemployment, national income, cost of living, purchasing power, inflation, recession)Competitive factorsConsumer decision making issuesDifferentiationPositioningTools XYZ can use to achieve its goalsXYZ University is located in a small town with 13000 people and two hours away from the next biggest City. It's a small school with 4000 Students. Small classes and very good teach student ratio. Athletic top. Not exceed 3 pages, sources should be listed.
Suppose that the government chooses conscription. That is, the government forces the representative consumer to supply a units of time to the government as military service C with a lump-sum tax. Use a diagram to show the effects of conscription o..
Suppose you own a franchise of rental car bureaues in Florida. You recently get a report indicating that about 80% of all tourists visit Florida during winter months in any given year,
Explain the meaning and importance of high frequency trading with a literature search and examples in 10 double -spaced pages in a Word document. APA style.
In the 1960's, the San Francisco City Government physically moved several houses from the Hayes Valley/Fillmore district to clear way for other development. What government power was the SF City Government invoking, and please discuss the concept..
1) PowerSki uses to transmit design changes to suppliers of the 340 components that make up the Jetboard. association software collaboration software design software alliance software 2) Following basically the same process that you'd use to buy a ..
Total explicit costs of using market-supplied resources for Quest Realty- partial income statement from Sizzling Foods
To some people technology seems very complex. If people perceive technology as too complex , they may not buy the products with the complex technology . How can a business overcome customers real issues concerning technology complexity.
Calculate the present value of the costs and the present value of the benefits of each career path assuming an interest rate of 3% and then again at an interest rate of 10%. Which of the career paths should she pursue under each interest rate?
The owner of a small pizzeria is deciding whether to increase the radius of delivery by one mile. What considerations must be taken into account if such a decision is to increase profitability
although the country produced several types of commodities goods and services in the year 2003. but this countrys
The Kentucky Derby is held the first Saturday in May at Churchill Downs in Louisville, KY. The racing track is one and one-quarter miles. The winners since 1990, their margin of victory, the winning time, and the payoff on a $2 bet.
The Wall Street Journal’s experience after it increased its price to 75 cents. what implicit assumptions are the publisher and the analyst making about price elasticity.
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