You do not have to cover internalexternal and situational

Assignment Help Marketing Management

Reference no: EM13391886

The group needs to do a consumer behavior audit and focus on decision process influences and factors, for a specific product or service, covering the following aspects: Market segmentation; Product Positioning; Pricing; Distribution and Promotion.

You do not have to cover internal/external and situational influences in this assignment as you are assessed on your understanding of these concepts in your individual assignment.

Marketing Criteria:
•    Introduction
•    Selection of the target Market
•    Determination of product positioning
•    Structuring the elements of Marketing Mix

- Report format, referencing and presentation

Reference no: EM13391886

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