Reference no: EM132314487
Step 1: Record results (This should be 2 weeks or 1 week of collected data and metrics)
Step 2: Analysis
What metrics (percentages and/or ratios) did you calculate and why?
Attach Screenshots for all distribution channels and metrics.
Step 3: Reporting
How did your plan change over the course of the project? Why?? (4-5 sentences)
What did you do? What was your promotional plan? (4-5 sentences)
What were your greatest challenges, successes, failures, etc. and what did you do as each occurred? (4-5 sentences)
What did you learn with respect to setting goals for this mini campaign? (4-5 sentences)
What did you learn during the experience that you could apply to future digital marketing projects? (4-5 sentences)
Step 4: Insight
Create an overall summary of the successes and failures of your overall campaign.
What changes could you make to various aspects of your planning, creation, and execution to increase the overall campaign successes?