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You are to select one business that does not already have a website and develop an Internet strategy for it. Most large corporations already have websites so you may have to think of something on a smaller scale, for example a local bike store by your house. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and use the Internet and similar services are also good options. You will also consider and describe how the business you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors. After selecting a business, you will need to answer the following questions:1.What Internet business model would be appropriate for the company to follow in creating a Web site and why?2.In what ways can the business benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?3.In what other ways might the company use the Internet for its own benefit?4.Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.5.Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)? Please submit your assignment.Discuss how the business can leverage social media to enhance its business success.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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