You are the new marketing manager to the waters bottling

Assignment Help Marketing Management

Reference no: EM13388134

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in theDropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

Introduction to Marketing

The Marketing Mix

The Marketing Environment

Marketing and its relationship with other functional areas of business

Strategic Marketing

Planning Process

Strategy

Organizational Levels

Goals and Objectives

Planning Gap

Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody's, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some "detective work" to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Reference no: EM13388134

Questions Cloud

Communicate how such issues are relevant to economics of : opportunism in health care is especially perceptible in the health insurance markets. consider the area in which you

For each performance measure identify one specific process : what is values-based service? how can a company create value for customers and other stakeholders?values-based service

Staal corporation will pay a 254 per share dividend next : staal corporation will pay a 2.54 per share dividend next year. the company pledges to increase its dividend by 3.5

Communicating is an important marketing process of : communicating is an important marketing process of conveying our message to our customers and prospects. we use certain

You are the new marketing manager to the waters bottling : you are the new marketing manager to the waters bottling company wbc of munsonville nh. they have never done any

Inventory continues to be a challenge for healthcare : inventory continues to be a challenge for healthcare managers. using the fifo and lifo methods of inventory analyze the

Duval inc uses only equity capital and it has two : 1.questionnbsp tco d a stock just paid a dividend of d0 1.50. the required rate of return isnbsp rs 10.1 and the

Crew humor at 30000 feet must be southwest airlines the : ldquoweather at our destination is 50 degrees with some broken clouds but theyrsquoll try to have them fixed before we

Which of suggested methods are most apt to be reliable : imagine that you run a nursing home facility in your area. analyze and comment on the role public policy has in the

User Account

All Pages