You are the new marketing manager for a firm that produces

Reference no: EM13583324

You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In a memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers%u2019 purchase process, and recommend some marketing strategies that can influence their decision. How should the memo be written?

Reference no: EM13583324

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