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You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.
1. Describe this innovative idea.
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
7. What would be your pricing strategy?
8. What would be your distribution strategy? (Where the product will be sold?)
9. What would be your communication strategy
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Promotion strategies of the one's own developed website
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