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You are hired as a consultant by StarPucks. The company would like to experiment locally with a new marketing strategy for a period of 2 years, to gauge how customers will react. There is an initial investment of $300,000. Annual advertising cost for this project will be $40,000, payable at the end of each year. The company expects the project to earn nothing the first year but it expects to earn $300,000 at the end of the second year of the project. At the end of the marketing project, StarPucks will be also able to recoup $120,000 from selling assets it acquired as part of the initial investment. The hurdle rate is 9%. Should StarPucks go ahead with this project?
Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..
This report is specific for a core understanding for Financial Accounting and its relevant factors.
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