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You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Projects. The U3 IP was a creative brief which will evolve into the creative strategy.
Part 1: Campaign Theme
• Campaign theme overview
• Advertising appeal
• Advertising execution
This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission.
Part 2: Traditional Media
Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).
• Headline
• Copy
• Visual Elements
This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission
Part 3: New Media
Creative concepts for two new media options. Describe the following:
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