You apply to anticipate competitor future strategies

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Reference no: EM132177654

Evaluate a firm's marketing opportunities.

You have just been named marketing manager of a major franchise of Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. Your job will be to perform the daily tasks of a marketing manager.

Checklist:

1. What type of game theory design would you apply to anticipate a competitor’s future strategies?

2. Identify at least 2 marketing opportunities based on competitive analysis.

Reference no: EM132177654

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