Yankee use local-national or selective advertising plan

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Yankee Candle Marketing : Research questions,then write a paragraph or two for each question include citings and sources.

1. Do Yankee use a local, national or selective advertising plan? Why? How will this affect your media selection? Which advertising medium is their primary medium? Explain.?How important is audience selectivity in Yankees advertising? Why does or doesn't their advertising stress price?

2. Do Yankee use a selective, intensive or exclusive distribution strategy? How do company, product, and market considerations affect the length of their channels of distribution? Is yankee product sold on a self-service basis or does it require full-service? Explain.How might they or horizontally integrate with other business?Do they or could they use direct distribution? Explain.Do they or could they use multiple channels of distribution? Explain?

Reference no: EM132284984

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