Wyndham worldwide adopts a stakeholder orientation marketing

Reference no: EM13270006

Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy

Synopsis:

From its founding in 1981, Wyndham Worldwide has emerged as a global powerhouse in the lodging, timeshare, and rental industry. Along the way, Wyndham struggled through several mergers and acquisitions and an inconsistent branding strategy. After struggling through the recession of 2008, Wyndham moved quickly to reinvigorate its core brands and launch new lodging concepts, all with a laser focus on a stakeholder orientation marketing strategy. This case briefly reviews Wyndham’s history and challenges that the company faced in becoming the powerful brand that it is today. Wyndham’s multifaceted stakeholder orientation marketing strategy is also reviewed with consideration for how Wyndham’s brands have become synonymous with quality, ethical leadership, customer satisfaction, and sustainability.

Questions

How does Wyndham’s stakeholder orientation create a strategic marketing advantage?

How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?

Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?

Reference no: EM13270006

Questions Cloud

Determine which of machines is realizable with finite states : Determine which of the machines with the following specifications is realizable with a finite number of states. 1) A machine is to produce an output of 1 whenever the number of 1's in the input sequence exceeds the number of 0's.

Obtain the width of the slit : Light of wavelength 653.0 nm is incident on a narrow slit. The diffraction pattern is viewed on a screen 83.5 cm from the slit. obtain the width of the slit

Revolutionary sociologist : Why was Harriet Martineau considered such a revolutionary sociologist? What was her research focus?

What is the role of law in a just society : What is the role of law in a just society? What are "rights"? Where do they come from? How ought we to view them? What is the relationship between rights and duties?

Wyndham worldwide adopts a stakeholder orientation marketing : From its founding in 1981, Wyndham Worldwide has emerged as a global powerhouse in the lodging, timeshare, and rental industry. Along the way, Wyndham struggled through several mergers and acquisitions and an inconsistent branding strategy. After str..

Compute the thermal conductivity of the metal : consider a metal rod, length = .30m, cross sectional area=0.0010m^2, temperature difference between the ends is 65*C. What is the thermal conductivity of the metal

Define the ternary compounds called chlorofluorocarbons : the ternary compounds called chlorofluorocarbons, or Freons, have proved to be very valuable as refrigerants and as cleaning agents for circuit boards. Unfortunately, in the atmosphere these compounds produce chlorine atoms that catalyze the decom..

What is the budget audit : What is the budget audit? Discuss its importance in the budgetary process.

Determine the component values of the circuit : A series RLC circuit is connected to a 5 V supply, the frequency of the supply is adjusted to give a maximum current of 11.9 mA at 2.5 kHz. The Q factor is 70. Determine the component values of the circuit.

User Account

All Pages