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A key element of any organization strategic plan is a clearly written and communicated Vision and Mission statement. Vision statements reflect the goals and aspirations of the organization. Mission statements should provide the reason for why the business or organization exists. Both pieces of information must be clearly communicated and freely discussed as these represent and describe the business as it should be seen by customers and stakeholders.
Unfortunately, most organizations have limited planning systems and are often constrained by their own self-limiting beliefs. That is, their Mission and Vision statements are frequently just words rather than descriptors of the organization. This lack of strategic planning effects the purpose and impact of quality, since quality must be programmed into the organization it will not happen or exist on its own.
Directions
Select a Fortune 500 company. Provide its Vision and Mission statement. Critique whether these statements support a TQM culture and offer a strategic path for implementing TQM in the organization. Please provide all sources used.
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