Writing entertainment in middle of a blank sheet in a circle

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Assignment:

Topic: Entertainment

• Start by writing the "entertainment" in the middle of a blank sheet in a circle

• What are the first 3 to 4 things that pop into your head when thinking about entertainment? Write them down and connect them to the topic.

• Finally, keep extending each of the "branches" out farther as new things pop into your head.

• Stop after 5 minutes have passed.

1) Mind map as directed in the instructions provided.

2) Referring to your finished mind map, answer the following questions:

  • What "branch" that is most significant to you? What insights about the entertainment category can you draw from your map?
  • How well are current companies meeting your needs/wants in the entertainment category? What are some ways that they can improve?
  • Imagine that you are launching a new startup company focused on entertainment. Develop and propose an idea for products and/or services based on what you learned from questions (a) and (b). Considering the 4 Ps (product, price, place, promotion), how will you differentiate your offerings from competitors?

Reference no: EM133697048

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