Writing assignment-headlines-slogans and taglines

Reference no: EM132335116

Writing Assignment 2-Headlines, Slogans &Taglines

The goal of Writing Assignment 2 is to practice writing headlines, slogans, and taglines.

Focus on chapters 16, 17, 21, 22, and 23. I provide some of the page numbers for the writing techniques, though you are expected to read all of the chapters assigned in the readings.

Writing Assignment 2requires you to write 10total headlines, slogans, and/or taglines using the following techniques.

1) Parallelism (pp. 197, 223)

2) Misdirection (pp. 199)

3) Repetition (pp. 203, 224)

4) Opposition (pp. 204, 223)

5) Omission (p. 209)

6) Use client specifics (p. 210)

7) Pun (pp. 212, 224)

8) Draw a distinction (p. 216)

9)Say it wrong/reversal (pp. 254-263)

10) Metaphor (pp. 224, 264-284)

a) Think of it as ___________.

b) It's like a __________.

c) It's like a __________ for your ___________.

d) If it were a __________, it would be a __________.

e) If ________ and ________ blank had a baby, it would be _________.

GUIDELINES

Your clients for this assignment are:

- Mattress Firm

- KFC

- American Eagle

- Bigelow Tea

- The Water Project

You will write two headlines, slogans, and/or taglines for each client.

When you get to (10) Metaphor, you will fill in the blanks for letters a-e with examples of metaphors for one client.

CRITERIA

Your assignment will be graded on a 60-point scale.

1) Parallelism (6 pts)

2) Misdirection (6 pts)

3) Repetition (6 pts)

4) Opposition (6 pts)

5) Omission (6 pts)

6) Use client specifics (6 pts)

7) Pun (6 pts)

8) Draw a distinction (6 pts)

9) Say it wrong/reversal (6 pts)

10) Metaphor (6 pts)

Reference no: EM132335116

Questions Cloud

Creating shared sense of culture or community : Discuss the relationship between stories and images in creating a shared sense of culture or community.

What did you learn from positive writing experience : Share successful writing experience you have had either at work, in another course or in your personal life. What did you learn from positive writing experience

What your favorite vacation trip was and why : Please describe what your favorite vacation trip was and why (Be creative).

Promote children health by advocating for healthy school : As a parent, you might promote children's health by advocating for healthy school lunch, mandatory recess activity, or physical education classes.

Writing assignment-headlines-slogans and taglines : The goal of Writing Assignment 2 is to practice writing headlines, slogans, and taglines.

Cause difficulty for the new employee : Identify a specific problem in the job that could cause difficulty for the new employee.

Fiction essay instructions : What are the basic conflicts? How do these conflicts build tension and lead to major, complicated incidents and climactic moment(s)?

Create an outline of the reading styles of popular music : Create an outline of the reading " Styles of Popular Music."

What is social psychology : What is Social Psychology? How does social psychology help us understand causes of social behavior? Explain the concepts of self from the Observer's Standpoint.

User Account

All Pages