Reference no: EM133397244
Assignment:
1. The Montreal, Maine, and Atlantic Railway CEO displayed excellent communication skills in an interview we watched during one of our lectures and that's why he became a role model for many other leaders on how to communicate with the media.
a. True
b. False
2. According to Still, if you cannot answer a question, you should:
a. Say "no comment"
b. Try to guess
c. Speak off the record
d. Explain why you cannot answer the question
3. If an injury or death has occurred, do not release the name(s) of the injured/deceased until all next of kin (immediate family) have been notified.
a. True
b. False
4. According to Still, which of the following should a spokesperson do when communicating with the media?
a. Demonstrate organizational concern about profits
b. Discuss illegal activity
c. Avoid telling the full story
d. Explain what is being done to remedy the situation
5. According to Still, if a spokesperson receives a hypothetical question, what should the spokesperson do?
a. They should speculate on it
b. They should say "no comment"
c. They should not accept it
d. They should try to change topic with a humorous comment
6. According to Coombs, who usually writes the introduction to the Crisis Management Plan?
a. CEO
b. HR director
c. PR director
d. Any employee with excellent writing skills
7. What part of the Crisis Management Plan should be signed by each employee?
a. Introduction
b. Rehearsal Dates Page
c. Crisis Risk Assessment Section
d. Acknowledgment Form
8. What is the serial reproduction problem?
a. It is the idea that higher expectations lead to an increase in performance.
b. It is the idea that when a person makes a mistake or acts in a clumsy way, they are found more likeable than an individual who is more intelligent.
c. It is the idea that a person exerts less effort to achieve a goal when they work in a group than when working alone.
d. It is the idea that the more people a message passes through before reaching its final destination, the greater the likelihood of the message being distorted.
9. In the California Primary Care Association's CMP, how do they recommend delivering information?
a. In descending order of importance
b. In ascending order of importance
c. Using circumlocution
d. Using strategic ambiguity
10. According to Coombs, what is the MUM effect?
a. When members of the organization withhold or alter negative information.
b. When a person works harder as a member of a group than when working alone
c. When the mere presence of other people inhibits our own helping behaviors in an emergency
d. When people feel mental discomfort when trying to hold two conflicting beliefs in their mind
11. According to Coombs, why does the MUM effect happen?
a. Because organizational members might want to keep a short-term peace or to protect team members
b. Because organizational members might want to outperform each other
c. Because organizational members might try to resolve the feeling of discomfort by changing their thoughts to align with one belief and reject the other
d. Because organizational members might assume that if a person is attractive and likeable, that person is also intelligent, friendly, displays good judgment, etc.