Write your report to give clear guidance to kulkarni

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Problem: A flagship brand should be generating a margin of 15 to 20 percent of revenue. A margin of 10 percent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several. Should I make tactical moves like launching new SKUs and new price points? Should I continue to tinker with the grammage? Is there a strategic move?" Write your report to give clear guidance to Kulkarni. It might be a good idea to spend some time and effort understanding and explaining the factors that drive Parle-G's pricing first in the report and then delve into your recommendations.

Reference no: EM133631850

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