Reference no: EM132697086

Integrated Marketing Communications Strategy

Question 1: Identify the Target Audience

• Before you create a strategic communication plan, you need to understand the target audience.
• Use the target market information from the marketing strategy
• Set the Communications Objectives
• Use two or more of the marketing objectives found on page 587 of Marketing Management

Question 2: Write the objectives to align with the strategic marketing goals.

Design the Communications

• Your marketing communications should include: message strategy, creative strategy, and a message source.

Question 3: Message strategy: What will you say? How will these messages create points-of-difference and/or points-of-parity?