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Write the brand personality for mercedes-benz

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Reference no: EM133217345

Mercedes-Benz is launching an advertising campaign. Complete the following questions based on the print ad below which will be launching the campaign. The tagline for Mercedes-Benz is 'The best or nothing.'

1-Outline the Features, Advantages, Benefit (FAB approach) of this ad.

2-Write the brand personality for Mercedes-Benz.

3-What are 2 advantages and 2 disadvantages of doing a print ad?

4-Provide 2 other advertising mediums that you think would work well for the Mercedes-Benz launch. Include details of the medium and why it would be a good choice.

5-Outline all the steps (in order) that would need to happen to develop this print ad from beginning to end. Include for each step whether it would be the client or agency's responsibility.

Reference no: EM133217345

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