Reference no: EM133692917

Programming AI for Business Analytics

Assessment - AI Startup Team Presentation

Assessment - Practical Large Language Model Application to AI Startup

Your Task
You are required to:
Research: find and collect data, both structured and unstructured, on the Matildas.
Storytelling: use the data to write stories that express the hopes and aspirations of the Matildas, especially the growth and popularity of Women's Football in Australia.
Advertising: use these stories as prompts for Generative AI to create unique advertising images.
Create a team presentation (in PowerPoint, or alternatively, Canva and Prezi).

Background
Imagine that you and your team members have formed a new AI Startup that provides Artificial Intelligence for advertising services. Given the success of the FIFA Women's World Cup Australia New Zealand 2023, The Matildas and Football Australia have engaged your AI Startup to provide the following analysis and services:
To create AI-generated advertising artworks and captions (audience messages) for the Matildas.
Your AI Startup has integrated a large variety of Large Language Models:
Dall-E 3,
Leonardo AI, and
Writesonic's "Photosonic" feature
This integration has given your AI Startup capabilities that will change the face of the advertising industry. As such, your team must use the entire combination of these LLMs to create unique AI- generated advertising artworks and writings.

As an AI-Advertising Startup, your presentation must balance creativity with technical know-how. As such, your team presentation for the Matildas must be beautiful and must tell a beautiful story - this story must endear the Matildas to all Australian fans as desired by Football Australia Matildas.

Perform research on the Matildas
Consider the following when researching and performing data gathering:
The long-term plans,
Existing brand identities,
Existing multimedia,
Infographics and development guides,
Demographics data,
Media releases,

Descriptive Analytics Storytelling
Combine all the data that your team has collected and:
Create visuals - you may combine existing visuals together with the addition of your own creative styles; you may use Canva.
Summarise the intelligence gathered and formulate a story for the matildas. The length of the story should be approximately a few paragraphs (these will be the texts that will be used for image generation using Generative AI). Stories: may be poems, marketing texts, musical lyrics etc....

Section #2: Story Engineering (10 marks)
Story Engineering
Gather all your data and use them as inputs into the following Generative AI:
ChatGPT,
Google Gemini,
HIX.AI,
Perplexity, and
Writesonic

You may want to first try asking each of these Generative AI to tell your team about what it knows about the Matildas. Does any of what each Generative AI has written match any of the intelligence your team gathered?

Create different kinds of writing styles e.g., poems, musical lyrics etc... to create different stories for the Matildas. Remember to keep a record of every step in the refinement of your team's stories and prompts.
Section #3: Create Advertisements with Generative AI (10 marks)
Use the engineered language prompts as input into each of the following Generative AI image generators:
Dall-E 3,
Leonardo AI,
Writesonic's "Photosonic" feature

Whenever the feature is available, your team may want to try out the different pre-trained models to create different image styles for the advertisements.

Analyse the content generated by Generative AI and reflect on the following:
Did what AI create, in essence, capture the intelligence gathered about the Matildas?
Was the content come close to what your team had in mind?
Were there any creations that surprised your team?
Write a paragraph to summarise your findings.
Section #4: Startup Team Presentation (10 marks)
Create a presentation (in PowerPoint, or alternatively, Canva and Prezi) for the Matildas. Your presentation must demonstrate the following:
The descriptive analytics and intelligence gathering.
How your team applied a few combinations of each type of Generative AI to engineer and refine your stories (as an Appendix at the end of the presentation).
How your team evolved the generated images in conjunction with the refinement of the stories (as an Appendix at the end of the presentation).
The brand identities, advertising images, and stories that your team has generated with the help of Generative AI.

Note: it is important that your team's presentation make use of relevant design templates to showcase your work for the Matildas. Your presentation should also showcase your company brand e.g., you may decide to create your own logo.