Reference no: EM13817093
Key Assignment
You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.
- Company overview: Describes your company (50-75 words).
- Competition: The top competitor of your brand (50-75 words).
- Research and the marketing strategy: Add the information about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50-75 words).
- The marketing mix objectives: The objectives of the marketing mix for your brand: product, price, place, and promotion (50-75 words).
- Product positioning strategy: Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Individual Project (50-100 words).
- Customer profile: Include the details related to your customer's demographics and psychographics and the two segments that you created from your Discussion Board assignment (50-100 words).
- Marketing communications: Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50-100 words).
- Distribution of the product: Explain 1 place to sell your product (25-50 words).
- Global opportunities: Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200 words that justifies the following:
* The country's current marketplace and competitive environment.
* The country's economic situation.
* 1 cultural value that matches your home country's product values.
* 2 demographic characteristics of your proposed target market.
* The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research.
Attachment:- burger_place.docx
Describe the business research process
: Describe the business research process followed in the study in the article. Identify the research problem and the research method used. Discuss how the research is solving the problem within the chosen functional area
|
A departmental new-employee orientation program
: A departmental new-employee orientation program
|
Affected the wages and workers employed
: There are, on average, 150 new migrants entering Hong Kong from the mainland every day. Use a diagram to explain how this affects the equilibrium wage and quantity of labour in Hong Kong. Substantial foreign capital has been flowing into mainland Chi..
|
Capm and capital structure
: Synthesize the key points they are making and consider the challenges of such points in a given context within your environment.
|
Write section that explains advertising or messaging concept
: Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message.
|
What is the difference between mas and weight
: What is the difference between mas and weight?
|
How did you leverage feedback from your peers
: What competencies were you able to develop in researching and writing the Comprehensive Project due? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competencies and kn..
|
Gap of wage differential is widening
: Why are coal miners in China paid higher than factory workers even though they have received more or less the same level of education and training? Why are workers with good looks paid higher in some jobs, but not in others? A recent report released ..
|
Health promotion program
: Health Promotion Program
|