Reference no: EM132218417

Question: Reply to the attachement in a min of 175 worda

Part 1-PRIZM Cluster

When I was a teenager, I lived in a suburban area just 20 minutes away from Center City, Philadelphia. The clusters that were listed were as follows: city roots, urban achievers, low-rise living, urban modern mix, and aspiring A-listers. I would like to think that the cluster was accurate based on people my perception of the people I associated with and observations on those in the area. I can actually relate to all of them, except for the low-rise living and urban achievers.

Part 2-VALS Type

The VALS report gave an accurate description of my personality. It states that I am primarily an innovator, and an experiencer as a secondary. The innovator is said to have a combination of ideals, achievement, and self-expression for motivators for consumerism. According to the Strategic Business Insight, innovators typically like to store information, like to experiment, make high financial transactions, skeptical about advertising, have international exposure, future oriented, self-directed consumers, believe in science as being credible, open to new ideas and technologies, enjoy problem solving, and have a wide variety of interests and activities.

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Attachment:- Parts.rar