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Capstone Assignment - Individual Report
Assessment Description - Using the chosen organisation, students are to apply their learnings from the capstone topics and apply them to the organisation by undertaking additional research.
Again, assuming the role of an organisational consultant, students are to write a report that clearly articulates the organisations strategy and business model and outlines in detail the approach to operations, product and marketing (week 3) as well as innovation and growth (week 4). Attention should also be paid to the use of research and insights (week 7) and strategic implementation and change (week 8).
Findings should be presented in a report of 2,000 words (+/-10%).
Areas covered should include:
Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as use of an appropriate mix of strategic and business analysis tools and references.
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The task deals with Organisational strategy of Apple Inc.In addition, managing operations, marketing, product development, innovation, growth, change, strategic are discussed along with implementation and recommendations.Total Quality management of the organisation has been provided in the study.Moreover, issues are highlighted along with recommendations are given.
No Of Pages/Words: 2000 words. Assessment Content (Subject Specific) OUT OF 80 MARKS - Introduction and Executive Summary - Provides excellent context and links to the assessment in an extremely clear and coherent way. Summary of Organisations Strategy - Strategy is excellently presented, extremely thorough and identifies all the pertinent issues. Outline of how organisation undertakes key activities - Excellent evaluation of activities that logically analyses and thoroughly identifies context. Answer is fully substantiated by strategy frameworks and/or theory. Recommendations for the Future - Future recommendations excellently evaluated, skilfully analysed, and thoughtfully applied with respect to the organisation in question. It is fully substantiated by theory. Conclusions - Conclusions excellently evaluated, skilfully analysed, and thoughtfully applied with respect to the organisation/answer in question.
Structure Format and Presentation (Consistent across all courses) OUT OF 20 MARKS - Answer clearly and logically presented. Answer presented is exceptionally clear and logical. Appropriate theory and research used to answer question posed. Answer skilfully incorporates, integrates and applies theory and research. Correct academic writing style used, including correct spelling, grammar and punctuation. Report an impeccable standard with errors that are only negligible. Format of answer/wordcount consistent with question requirements and KBS guidelines. Negligible errors and/or inconsistent application of Harvard referencing conventions.
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