Write report on target markets and modes of entry

Assignment Help Management Theories

Reference no: EM131642250 , Length: word count:2000 + 15 Slides

Competitive Strategy Assignment

Assessment Description - Choose 2 of the topics from the following list:

Global strategy as business model change
Target markets and modes of entry
Globalising the value proposition
Global branding
Globalising the value chain infrastructure
Globalising the supply chain

For each topic select 2 organisations (4 in total) from any 2 of the industries listed below, that have successfully applied the chosen theory and critically evaluate their approach and the reasons behind their success with respect to the theory.

Your evaluation should also include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful contrary to the theory's recommendations and why this has been the case.

YOU SHOULD CHOOSE DIFFERENT ORGANISATIONS TO THOSE COVERED IN THE LECTURES/LEARNING ACTIVITIES or MINI CASE STUDIES

Industries to select from:

a. Computer industry (hardware or software)

b. ICT industry (Information Communications Technology)

c. Pharmaceutical industry

d. Food / Beverage industry

e. Car Industry

f. Airline Industry

g. Hospitality

This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.

Recommended Structure

Group Report: Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography. You are recommended to use, at the very least, a Word (or similar) report template to give your report a professional look and feel.

You do not need to define the concepts in detail. Descriptive material has negligible value and should be avoided. The report should focus on analysis, discussion and recommendation, enriched by ideas found in journal articles.

In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.

Group Presentation: The presentation will take one of two formats.

Either: your group will be required to do an in-class presentation during the tutorials

OR: you will be required to upload your video presentation via YouTube - please see the instructions on blackboard as to how to do this.

Reference no: EM131642250

Questions Cloud

Research current literature on the internet : Describe how it differs from deadlock and give an example of the problem. Identify at least two different methods the operating system

List four examples of source data automation : List four examples of source data automation. Briefly describe (including examples in your answer) at least six of the common coding methods.

What do you find remarkable about the era of progressivism : What do you find remarkable about the era of Progressivism? Describe three particular leaders or movements and show how they help define this time period.

How do investment banks : 1. In Inside Job, how do investment banks such as Goldman Sachs defend their actions?

Write report on target markets and modes of entry : HI6006 Competitive Strategy Assignment. Discuss all areas of the report and be a fully active participant in the presentation

Examine the proportion of people preferring coke : You have been assigned to determine whether more people prefer Coke or Pepsi. Assume that roughly half the population prefers Coke and half prefers Pepsi.

Which of them does not apply to a profession : Which of the following countries best exemplifies a system of state capitalism? Read the four descriptions below. Which of them DOES NOT apply to a profession?

Members of the organisation will be expected to adhere : A list of rules or principles, to which members of the organisation will be expected to adhere.

Estimate the average amount a family spends on food : You are trying to estimate the average amount a family spends on food during a year. In the past the standard deviation of the amount a family has spent on food

Reviews

len1642250

9/14/2017 7:16:09 AM

Australian student, total 2000 words and 12-15 slides. Please choose any of simple topic and make assignment with good referencing style and according to index And for power point make 12 to 13 slides covering all aspects of assignment. Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked. You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back). This assignment will include an element of peer assessment.

len1642250

9/14/2017 7:16:03 AM

Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified, discussed and critically evaluated. Clear, balanced evaluative argument supported by a broad range of relevant theories. Theories and examples critically evaluated and selection justified. Good evidence of original thought and insight. Development and evaluation of innovative models /theories. Bibliography includes at least 10 relevant references from good sources i.e. journals rather than popular computing press. Very clearly presented. Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion.

len1642250

9/14/2017 7:15:57 AM

Excellent introduction & conclusion, addressing any queries the audience have making the presentation appear polished. Regular/constant eye contact, The audience was engaged, and presenters held the audience’s attention. Appropriate speaking volume & body language. Excellent slides, no errors/ inconsistencies. Information is clear & concise on each slide.Visually appealing/engaging adding to the audience experience. The presentation was a concise insightful overview of the topic with all questions answered. Comprehensive and complete coverage of information. All presenters knew the information, participated equally, and helped each other as needed. Extremely prepared and rehearsed with no hitches.

Write a Review

Required(*) Message

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages