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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements: No more than 2100 words
Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
A positioning statement for the company with careful consideration of their brand and strategy
Paper is consistent with APA guidelines.
Excellent papers will thoroughly address the selected question/topic and will reflect a blend of factual information, rich research, others' perspectives and the student's own thoughtful perspective on the question/topic. Great papers also wil..
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