Submission Instructions - This document is your cover sheet, and is also to be used for grading your assessment. You must fill in all required information in this document, and include your assessment at the end of this document. You must submit your assessment online through Blackboard. All students must submit a copy of the assessment. Purpose: This assessment aims to identify student’s ability to analyse secondary data and interpret trends for international market opportunities. This will provide students with a working knowledge of real-world international market data.

Requirements: Students are required to produce a short opportunity report that will show how they analyse data and determine international market trends. The report will be per student based on primarily Trademap (& dfat) data and is to be no more than 750 – 1000 words in total.

Special requirements - Students must adhere to both the prescribed assignment format and special requirements below:- RMIT assignment cover sheet – Electronic submission wording: Use Arial font type and size 11pt, Minimum one and a half line spacing, Use only black font colour – (except graphs), The assignment must be typed print (not hand written), Pages must be numbered, Spelling and grammar checked, Title page, A bibliography page and all information used or cited in your major assignment and MUST be Referenced per formal Harvard style as available on RMIT University website (where applicable), Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression and report style. Please note that the main assignment will require communication between groups as to what info will be contributed to the major assessment from this version.

Scope: Students will be required to undertake desktop research using Trademap data sets from the Trade data website. A report is to be written that clearly identify trends applicable for an international opportunity. Fully referenced data within the report using Harvard referencing as provided as a link in the course guide is required. Word count is to be between 750 - 1000 words (graphs and appendix lists – do not count as word count) NB* All graphs are to be explained as to their information detail.

Competency Assessment - In order to be graded for this assessment, you must demonstrate competency in the following competency criteria: The ability to: analyse market data to inform marketing activities in an international context and produce a marketing plan containing a comprehensive analysis of trends, developments and competitor performance data.

Has applied excellent level of data collection technique and reporting technique including thorough referencing and structurally sound report format. Has applied excellent level of key concepts and knowledge and relevant legislation and business performance capability to report including thorough referencing and structurally sound report format. Able to Interpret trends and market developments competitor market performance research, data analysis and statistical analysis techniques relevant to market data at an excellent and comprehensive level including source referencing and use of tools. Was able to formally document and clearly identify targets and segments to show how business can meet current and emerging needs of the target market by evaluating the specific market at an excellent and comprehensive level including source referencing and use of tools.