Write one to two pages explaining your analysis

Assignment Help Business Management

Reference no: EM131262042

Explain the diffusion process through which new products are adopted. The diffusion process is the spread of a new product from its producer to ultimate adopters. Adopters in the diffusion process belong to five categories: innovators, early adopters, the early majority, the late majority, and laggards. Product characteristics that affect the rate of adoption include product complexity, compatibility with existing social values, relative advantage over existing substitutes, observability, and "trialability." The diffusion process is facilitated by word-of-mouth communication and communication from marketers to consumers.

1. Describe some products whose adoption rates have been affected by complexity, compatibility, relative advantage, observability, and/or "trialability."

2. What type of adopter behavior do you typically follow? Explain.

3. Review Exhibit 11.4. Analyze each product on the graph according to the characteristics that influence the rate of adoption. For example, what can you conclude from the data about the relative advantage of DVD audio? Write one to two pages explaining your analysis.

Reference no: EM131262042

Questions Cloud

Develop a detailed agenda for this kaizen event : Assume you manage hotel housekeeping at Harrah's Metropolis location, and service scores have declined over the past year. As part of the Lean rollout, you and some of your front-line employees will participate in a kaizen event focused on improvi..

What type of product would potential customers want and need : In small groups, brainstorm ideas for a new wet-weather clothing line. - What type of product would potential customers want and need? Prepare and deliver a brief presentation to your class.

Discuss global issues in new product development : Discuss global issues in new-product development. - What conclusions can you draw about Procter & Gamble's global new- product development strategy?

Speculate what organs maybe affected : Explain teratogenesis. Speculate what organs maybe affected and what effects may be observed if a toxicant interrupts the developmental stage of the neonate?

Write one to two pages explaining your analysis : Describe some products whose adoption rates have been affected by complexity, compatibility, relative advantage, observability, and/or "trialability."

Compile a list of 100 new products : Compile a list of 100 new products. - A trip to the grocery could probably yield your entire list, but then your list would be limited to consumer products.

Write a short statement that describes the overall position : Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.

Describe the details of your marketing strategy : Do you have long terms goals as they relate to marketing and sales? For example, do you want to be a national brand sold in 50% of all mass merchandisers or do you want to be one of the Top 100 paid apps at iTunes?

Is marketing tobacco products to younger consumers unethical : Is marketing tobacco products to younger consumers unethical? - Is it unethical for fast-food companies to market kids' meals to children?

User Account

All Pages