Write improved mission statement for the company

Assignment Help Operation Management

Reference no: EM132222135

Company to be used: Starbucks

Part A: Case Abstract

Choose your case carefully. You should select a company that is publicly traded.

Conduct background research on this company. Prepare a written summary of findings that focus on the company’s background, main products, product markets, employees, DEO and compensation, and its main competitors. This written summary should be approximately 2 - 3 pages.

Part B: Mission and Vision Statements

Identify the company’s existing vision, mission, objectives and strategies.

Evaluate the company’s mission statement, using the recommended modules of a mission statement.

Write an improved mission statement for the company

Write a one-sentence vision statement for the company.

Reference no: EM132222135

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