Reference no: EM131463282 , Length: word count:1500
Assignment - Essay Plan
Need the essay plan as per the template attached. My chosen topic is Place branding. For now just submit the essay plan.
Key term/s and definition/s for your Introduction:
2-3 sentences about each of the key text/s/screening (In bold in the list of set reading for your question). Explain which key point/s you will refer to in your assignment.
Names of examples that you will discuss (2 or 3 depending on your question).
Instructions -
Please look at the brief carefully and follow it. Chosen topic is Place Branding Number.
The two articles that for comparing (need more).
Article 1: "A branding process cannot start from scratch or banish a previously existing culture. In contrast, the branding process must be based on the local identity because artificial narratives are not effective. That is, to be effective, branding narratives should be based on authentic values associated with the location (Jones and Smith, 2005) and establish a connection with the genuine local identity (Moomas, 2002). An authenticity that distinguishes the product helps the product compete with other products. In addition, authenticity can combine a constant reinterpretation (to suit consumer taste) with an idealised evocation of the past to strengthen a brand's popularity (Brown et al., 2003)." (Ulldemolins 2014, p. 3029).
Ulldemolins, J. (2014). Culture and authenticity in urban regeneration process: Place branding in central Barcelona. Sage Journals, vol. 51, no. 14, pp. 3025-3045.
Retrieved from:
https://journals.sagepub.com.ezproxy.lib.swin.edu.au/doi/abs/10.1177/0042098013515762
Article 2: "For governments, it is by no means easy to give away power and trust residents' decisions (Ind and Bjerke, 2007). However, this approach can be very beneficial, as trusting residents with decisions gives them a feeling of being respected as citizens. It is this feeling of being respected that influences residential satisfaction, place commitment and the trust for the government (Zenker and Seigis, 2014). Consequently, it is important that resident's participation" (Erfgen&Zenker 2014, p. 228).
Erfgen, C &Zenker, S. (2014). Let them do the word: a participatory place branding approach. Journal of Place Management and Development, vol. 7, no. 3, pp. 225-234.
Retrieved from:
https://search.proquest.com.ezproxy.lib.swin.edu.au/docview/1660770452?accountid=14205&rfr_id=info%3Axri%2Fsid%3Aprimo
Assignment Files -
https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0