Write Essay on Lozells Fine Chocolates Case Study

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Reference no: EM132516342 , Length: word count:1400

Assignment - Write 1400 words Essay on "Lozells' Fine Chocolates" Case Study.

Essay Guide Lines -

1. Introduction (70 words)

- Brief about Lozells Company.

- Reason of targeting Middle East.

- Why you selected this county in your presentation. ==> Oman

2. Discussion 1: (200 words)

Title: Market Entry Mode

- Choice of market entry mode? ==> Export

- Why this mode of entry?

- Justifications with evidence.

- Advantages of this mode.

- Why other modes won't be applicable.

3. Discussion 2: (210 words)

- Identify the main issues and strategic marketing decisions required to be solved in relation to entering the country (Oman) market. (Relate it to your presentation).

- Provide details of your strategic choices for market entry mode.

- Marketing Mixes.

- Communications (including branding) and distribution/sales channels, supported by theoretical frameworks.

4. Analysis 1: (420 words)

Recommendations on:

- Target audience, age group, gender? Why?

- Positioning, what strategy to reach customer mind set?

- Product strategy to be applied?

5. Analysis 2: (420 words)

Recommendations on:

- Price strategy.

- Distribution strategy.

- Promotion strategy.

6. Conclusion (100 words)

Attachment:- Lozells Fine Chocolates Case Study.rar

Reference no: EM132516342

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