Write essay explaining the main strategy development tools

Reference no: EM132301947 , Length: word count:1200

Competitive Strategy Assignment: Essay - Key Strategy Development Tools

Purpose of the assessment - Write a Comprehensive discussion of any four of the strategy models, with practical application to current business examples

Assignment Specifications -

Purpose: This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.

Details - Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

In this essay, sub-headings are permitted. Be sure to use paragraphing. Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.

Assignment Structure -

One page for your explanation of each model, including the example.

Thus 4 pages for 4 models.

Add a cover page at the front.

Add a Reference List at the end.

Reference no: EM132301947

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Reviews

len2301947

5/9/2019 12:06:17 AM

Word limit - Not more than 1200 words. Submission Guidelines - All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

len2301947

5/9/2019 12:06:12 AM

In this essay, sub-headings are permitted. Be sure to use paragraphing. Be sure to reference your sources in-text and provide a list of references at the end in Harvard style. Your final submission is due Friday of week 5 at midnight. Marking Rubric - Strategy Model 1 - 4 marks, Strategy Model 2 - 4 marks, Strategy Model 3 - 4 marks and Strategy Model 4 - 4 marks – Each model is well-understood and comprehensively explained. Academic Referencing and Practical Examples 4 marks - Referencing is correct and complete in all respects. Examples are current, relevant, well-applied.

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