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Hi, i need to write essay about Market Research. However, for the analysis i need to consider the information about Antony's Orchard Company ( i am not able to attach the document here as it is in html, but i've sent it to your representative via the live chat window) and ensure that the following questions are addressed; Imagine you are a marketing professional hired by Anthony's Orchard. What would be the most appropriate market research process you would recommend to the owners? How might this process provide not only the most demand for Anthony's Orchard's products but also proper demand forecasting? How might your recommendations impact the marketing communications on the company's website? In formulating the analysis please consider the following questions: 1) What is the current marketing strategy of Anthony's Orchard? What macro forces can affect the profits of Anthony's Orchard? 2) What types of data and research instruments would you suggest to measure customer needs, wants and demands? How will the data and instruments allow the orchard to properly forecast demand for its products? 3) In presenting your recommendations, how might you explain the importance of obtaining relevant data through the market research process to the owners of Anthony's Orchard? Please no plagiarism. Thank you very much.
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