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A national clothes retail chain is facing the problem of not getting enough repeat customers. They undertook the help of a research firm to get to the solution of the problem. They wanted to understand what the factors are, which will differentiate between customers who comes back for another purchase and those who does not. Accordingly, they want to prepare their business strategy.
(a) Write down the Management Decision Problem, Business Research Problem and 2 Research Objectives in this scenario.
(b) Is this a problem solving or a problem identification research?
(c) a questionnaire for the survey, what should be used here - FGD / DI?
(d) What technique of multivariate analysis should be used here?
(e) In each of the following situations, which should be more appropriate - FGD or DI -
(i) To understand consumer reactions to a new advertisement; (ii) To conduct research for understanding the investment risk potential of customer; (iii) To know the price perception of a new product.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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