Write detailed report on their strategies implemented

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Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands – Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.

Reference no: EM132194901

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