Reference no: EM132349382

Assignment -

Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why this choice has influenced you.

TASK 1: (2,000 words)

Carry out a written critique of the way in which characteristics of the chosen innovative product or service has altered over time in order to suit the changing needs of the market by taking account of the following:

• The benefits and value derived by the clients or customers or recipients.
• The uniqueness of its design elements - shape, colour, design, imagination, relevance and usefulness.
• Its brand appeal in relation to competitors in contemporary markets.

Task 2: (1000 words)

Write a critical reflective essay on your journey of discovery through the module, set within the context ofthe learning outcomes. In particular, describe how the course challenged your thinking, brought to younew and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed.

Assessment Criteria: You should demonstrate that you have shown the relevance of your arguments to the module learning outcomes:

• Combined design, innovation, management and organisation practice and theory.
• Shown evidence of critical and reflective analysis.
• Used a variety of management literature using the Harvard system.